For example, foreign corporate firms such as Digicel can acquire local firms hence, bringing about corporate convergence. Technology. Name the five types of convergence identified by Henry Jenkins. A tablet computer is another example of technology convergence. Identify examples of convergence in contemporary life. I argue that these self contained parts can be utilized as teaching aids, in conjunction with traditional learning tools, when the context of the material is complementary to the subject matter. Stories flowing across several kinds of media platforms is one component—for example, novels that become television series ( True Blood ); radio dramas that become comic strips ( The Shadow ); even amusement park rides … Seth Prue, Etienne Vongerichten, and Lauren Pearce . This is a preview of subscription content, Transmedia Storytelling and the New Era of Media Convergence in Higher Education. Or print and broadcast may integrate and deliver its content through the Internet (Lawson-Borders, 2006)… The stories may be transmedia franchises; however, they are not limited to this classification, although the more popular stories that are distributed on multimedia platforms may have a better hook to capture learners’ attention. © 2020 Springer Nature Switzerland AG. Some examples of media convergence include Encyclopedia Britannica's online subscription service, the Wall Street Journal's overlap with Fox Business News and the Washington Post's partnership with NBC. Moreover, complimentary to the change is the practice of transmedia storytelling which can be considered a student-centered pedagogical approach to education. Examples include social media, IoTs, and virtual assistants. Kalogeras, S. (2013). An example of convergence is the wings of bats, birds, and insects. Cultural convergence has several aspects. Another example of convergence in media consumption is the way in which consumers actively hunt for information. It takes completely separate ideas and smashes them together, so that we’re left with one big idea. Convergence is marking the global marketplace. Moreover, complimentary to the change is the practice of transmedia storytelling which can be considered a student-centered pedagogical approach to education. media literacy in the curriculum. Some times this involves looking outside the conglomerate eg West End version of High School Musical Example: Disney ‘High School Musical’ 10. Media convergence is a theory in communications where every mass medium eventually merges to the point where they become one medium due to the advent of new communication technologies. Drawing on Gérard Genette’s concept of the paratext via Jonathan Gray, Eckart Voigts considers ‘quirky’ mashup novels like Pride and Prejudice and Zombies. Convergence is occurring in education. Over 10 million scientific documents at your fingertips. As an example, media deconvergence has been used to describe a media environment that is becoming more complex, where more technologies and services are used, rather than one where old technologies (like television or radio) are replaced by new ones. The removal of regulatory barriers in telecommunications, media and consumer electronics industries has led to large convergent media industries. However, one question needed to be asked whether… For example content of electronic media is electronic music from an electronic guitar then the channel is electric and the form of the sound digitized is new media. While this business model is still shaking out, some news organizations … In this case, the type and structure of the wings are significantly different. Not logged in Open, distance and blended learning are on the rise, which are supported by media tools, media rich environments and technology. This chapter looks at the history of educational media and information literacy, and highlights the value of learning through play, because play is a biological desire of all human beings and when combined with education it has tremendous potential as it relates to learning. Media convergence is important because in today's technologically advanced world, different forms of technology continue to be released and are better than their former models because they can simply do more. Everything is getting digitized thus converged digitally whether be it arts science or commerce. We have taken advantage of the technology we are provided to create mass media and let our voices be heard verbally, non-verbally, visually and much more. This service is more advanced with JavaScript available, Transmedia Storytelling and the New Era of Media Convergence in Higher Education Electronic media for the next generation is inevitable because it has become the genre. These keywords were added by machine and not by the authors. Health is important to individual learning and our educational systems, and education is important to individual health status and the health-care system. Media convergence and the transformed media environment. BBC is a very famous British public service broadcaster and it is also the largest broadcaster in the world (Collins and Purnell, 1996). The practice of transmedia storytelling is further examined here for its employment in education. The concept of Transmedia Storytelling Edutainment with the acronym TmSE is proposed and defined as using stories from popular entertainment to create educational components around a discipline. There are 3 types of media convergence: technological, economic, and cultural. "Media-Education Convergence: Applying Transmedia Storytelling Edutainment in E-Learning Environments,", Media-Education Convergence: Applying Transmedia Storytelling Edutainment in E-Learning Environments, Stavroula Kalogeras (The University of Hull, Yorkshire, UK), InfoSci-Social Sciences Knowledge Solutions – Journals, InfoSci-Education Knowledge Solutions – Journals, International Journal of Information and Communication Technology Education (IJICTE). Another example is the presence of gills in fish and shellfish. Media-Education Convergence: Applying Transmedia Storytelling Edutainment in E-Learning Environments. Easy. This chapter looks at the history of educational media and information literacy, and highlights the value of learning through play, because play is a biological desire of all human beings and when combined with education it has tremendous potential as it relates to learning. Also the emergence of IPTV has proved that media convergence has vital significance in the new media age. The Internet and social media platforms allow journalists to release news in real time – a feat that a hard copy of a newspaper is unable to offer – as well as issue the same non-time sensitive material that they may release in the actual paper. Technological convergence, also known as digital convergence, is the tendency for technologies that were originally unrelated to become more closely integrated and even unified as they develop and advance.For example, watches, telephones, television, and computers began as separate and mostly unrelated technologies, but have converged in many ways into interrelated parts of a … This process is experimental and the keywords may be updated as the learning algorithm improves. We begin with a look at the institution of education. It takes completely separate ideas and smashes them together, so that we're left with one big idea. Today, a film moves across media and it can have different parts such as … Another example to prove the importance of media convergence is an integration of the BBC and new media. This creative practice, where a story is at the center of media, is known as transmedia storytelling. Recognize how convergence is affecting culture and society. The literature on globalization and convergence has several threads. One major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing. As a result of media convergence, new pedagogies and theories of education have arisen. pp 67-111 | Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. Convergence speaks to the way various elements play off of each other, inform each other, change each other, and ultimately form … The presence of these organs is related to the way of life of animals that move by flight. Media Convergence Question on Quora – What is It? 132.148.89.62. Unable to display preview. MEDIA SYNERGY Different to cross media convergence because media convergence is based on combining at least 2 different parts of the media industry whereas synergy can be 2 agents from ANY industry. This said, convergence becomes a force that is beginning to affect and to undergird most of human endeavor. follows to their scholarly background (be that arts, humanities, social science, or the . Media Use People as consumers of media everyday have certain expectations on how media should be used by others and ourselves. Article Preview Top Media-Education Convergence And Transmedia Storytelling The literature on globalization and convergence has several threads. Part of Springer Nature. According to Jenkins (2001), media convergence can be categorized as follows: Technological convergence- the digitization of all media content which allows them to flow across platforms; Economic convergence- the horizontal integration of the entertainment industry; Social convergence- consumers are multitasking and navigating through the new media rich environments; Cultural convergence- the rise of a new participatory culture by giving the average person the tools needed to recreate and recirculate content; Global convergence- the crossbreed of culture that results from a plethora of media content; and finally, my emphasis, Educational and Informational convergence- the distance learning paradigm, which is influencing and changing the traditional methods of teaching and learning. Media convergence is the joining, or ”converging,” of distinct technologies into one. Examples Some examples of convergence theory include Russia and Vietnam, formerly purely communist countries that have eased away from strict communist doctrines as the economies in other countries, such as the United States, have burgeoned. seek out further examples of media convergence in action, perhaps applying what . Media convergence have become a vital element of life for many people. In that respect, media convergence in theory is essentially an old concept taking on a new meaning. Download preview PDF. The most extreme example of technological convergence would be the as-yet hypothetical “black box,” one machine that controlled every media function. The Media Convergence research theme normally refers to entire production, distribution, and use process of future digital media services from contents production to service delivery through … For example, education is related to socioeconomic status, one of the most robust predictors of health status (see article on page 78). All students today need to be skilled in multimedia; therefore, a multimedia and multimodal theory of learning will be looked at. An example of technology convergence is smartphones, which combine the functionality of a telephone, a camera, a music player, and a digital personal assistant (among other things) into one device. Take, for example, the smartphone from the lesson’s opening. Similarly, what are the advantages of convergence? Adaptation in the Age of Media Convergence offers a diverse array of examples that traditionally would not have been considered by adaptation studies scholars. Open, distance and blended learning are on the rise, which are supported by media tools, media rich environments and technology. 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"Media-Education Convergence: Applying Transmedia Storytelling Edutainment in E-Learning Environments.". With the development of technology in different platforms and operations such as television, Internet and mobile communication, audiences have had both a bigger choice of media and a life which media technologies has made easier. 3.2 Convergence has been defined as . Kalogeras, Stavroula. the interlinking of computing and ICTs, communication networks, and media content that has occurred with the development and popularisation of the Internet, and the convergent products, services and activities that have emerged in the digital media space. Cite as. Today, a film moves across media and it can have different parts such as a book, game and mobile component. The chapter ends with a transformational business-to-business model for TmSE. 10. In educational terms, the ‘hook’ can be demonstrated in Gagnè’s Nine Events of Instruction (1985) which lists ‘gain attention’ as the first event (Clark, 30 June 2010). Newspapers and magazines’ print versions have seen major declines in readership and circulation since the mass adoption of the Internet (and the expectation of many web readers that content be free). It’s important to keep in mind that the implementation of new technologies doesn’t mean that the old ones simply vanish into dusty museums. It is specifically named in the media education policy decree of the Federal Ministry for Education, the Arts and Culture.As a part of media pedagogy, media education has been an educational … The most popular examples of Media Convergence are: Smartphones (converging camera, music, the internet, books, and all other media together) Online Radio (converging radio with the Internet) E-books (converging paperbacks with the digital technology) As a result of media convergence, new pedagogies and theories of education have arisen. A brief look at the history of media convergence Mateusz Nie It was in the 1960s that the very idea of "media convergence" appeared for the first time. 3 Implications of Convergence. Media Convergence and the Marketplace Introduction Convergence essentially means that different types of media are converging with one another – which means that they are integrating. The idea of media convergence is also becoming a major factor in education, particularly higher education. Not affiliated For example, the Internet and television may integrate. However, the main focus is on the Net Generation (Net Gen), known as the Digital Generation (D-Gen), Millennials, and Generation Y. And convergence is occurring among peoples and among cultures. Observing media consumption in the different contexts, it is clearly possible to observe how both home and out-of-home contexts attract several media experiences (i.e., use of devices for enjoying a media), indicating how media convergence enables the enjoyment of media in very diverse contexts, in which the interests of individuals are very diverse. One example of media convergence as we know it today is illustrated through merging of newspaper copy to news apps and websites. Media literacy is one of the integrating principles in Austrian education. Convergence of health and education. 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